Creative

& editorial director

CoPY expert

Hey there! I’m Casey—a NY-based, 360° creative and editorial director with a. a deep understanding of copy and brings clarity to complex programs, establishes branding guidelines, solves marketing v. legal battles with clever wording, evolve heritage brands, and deliver on-brand work that I’m a strategic thinker with the ability to manage multiple projects, collaborate across departments, while delivering high-quality creative solutions.

Whether working with global powerhouses or innovative startups, my style is open, confident, collaborative, and communicative. I bring a growth mindset, critical thinking, and operational excellence to projects big and small.

Beyond work, you can find me in my garden, obsessing over our mini dachshunds, or enjoying a well-balanced tiki drink. I’m also a big reader & find science fiction & epic fantasies.

  • Quite possibly. Send me an email & let’s start a conversation.

  • Certainly! Working with startups offers a unique blend of opportunities & challenges that often prove highly rewarding.

    Early in my career, I served as Director of Public Relations & Marketing for NY-based contemporary label Abaeté. Along with securing local & national print, digital & broadcast features, I also orchestrated Spring & Fall collection shows during IMG New York Fashion Week. We also landed the first-ever design collaboration with Payless ShoeSource.

    Later—from 2009-2013—I was the founding Creative & Editorial Director for StyledOn, a style-centric social network featured in The New York Times, Forbes, Harper’s Bazaar & more. Before Wantering acquired the company, I ran our SoHo-based office & was responsible for every touchpoint along the users’ journey.

  • Some of my favorites include Lafayette 148 New York, Ann Taylor, Nike Underwear, Vivre, Michael Kors, Diane von Furstenberg, IZOD, Van Heusen, Speedo, Anastasia Beverly Hills, Laura Garcia, Kim Seybert, & Bindya NY.

say hello

say hello